June 26, 2012 – Campbell, CA – RockTape Inc., a leading provider of sports medicine products, has named Smack Media as its public relations agency of record, effective June 18th, 2012.  The partnership comes together as RockTape continues an aggressive growth path and seeks to leverage their strong relationships with athletes and trainers, medical professionals and retail establishments. Smack Media and RockTape kick-off their relationship by focusing on major summer sports events, including the 2012 Olympic Games.

RockTape offers a variety of products designed to help professional athletes and weekend warriors. Their flagship product, RockTape kinesiology tape, is used by over 6,000 chiropractors, sports physicians and physical therapists worldwide to treat and prevent common sports injuries. RockTape is engineered with 100% organic cotton, lasts up to 5 days, and can be worn while swimming or showering. RockTape users can also choose from over 30 different colors and patterns to express their individual personalities and styles.

In addition to discomfort* management, thousands of professional and amateur athletes use RockTape to enhance competitive performance. RockTape’s unique properties reduce swelling, accelerate blood flow to working muscles, reduce fatigue and help coordinate movement, providing the extra edge that can make the difference between finishing first or second.

This summer, RockTape and Smack Media will be on the scene at the U.S. Olympic Trials (Diving and Track & Field), the Reebok CrossFit Games, the Tour de France and the 2012 London Olympic Games. RockTape Founder and CEO, Greg van den Dries, selected Smack Media because of their experience working with athletes, their strong reputation for helping innovative sports brands succeed, and their network of personal connections in the health, fitness and endurance sports world.

“We are Official Sponsors of the Garmin-Barracuda Cycling Team and the Reebok CrossFit Games, and we’re working with several Olympic trainers and athletes who will be competing this summer. We knew that to best leverage all of our great relationships we needed to partner with a strategic and well connected PR firm,” said van den Dries.

Smack Media is off to the races this week for the US Olympic Trials and working closely with one of Eugene, Oregon’s top trainers, who treats several of the competing athletes. The team at Smack Media will also be working with the Garmin-Barracuda Cycling Team, Olympic Weightlifter Holley Mangold, Olympic Cyclist Shelley Olds, and CrossFit Champion Jason Khalipa, among others. With an action-packed summer of sports ahead, RockTape will be integral to many victories and Smack Media will seek to capture and promote those priceless moments.

To learn more about RockTape and their full range of products, please visit www.rocktape.com, friend them onfacebook.com/rocktape or follow them on Twitter @Rocktape.

About RockTape

RockTape is a leader in sports medicine products and methods. Founded by Greg van den Dries, RockTape is Greg’s 6th startup. Located in Silicon Valley, RockTape helps athletes “go stronger, longer” with hi-tech textiles, aerospace adhesives and organic chemistry, and through Fascial Movement Taping, a taping technique based on muscles acting as a chain to create efficient, fluid patterns.