BRAND GUIDE

Hello and thank you for your interest in RockTape. We made this site easy to use and always up-to-date with the latest assets and information about RockTape’s brand. We have a few simple guidelines for using our brand assets, please review carefully.

-Michael Sierra
Creative and Brand Manager
RockTape, Inc.

Do

  • When typing out RockTape, make sure it is one word with a capital T.

Don’t

  • Alter our logo in anyway (color or shape).

Logos

Red and Black Logo

Download PNG or Vector

Red and White Logo

Download PNG or Vector

Black Logo

Download PNG or Vector

White Logo

Download PNG or Vector

Notice

Any reference to Pain Stops Here* requires and asterisk with a footer stating: “Not clinically proven for all injuries.”

Color

RockTape Red

RockTape Red

PANTONE: 186C
RGB: 200 16 46
HEX: C8102E
CMYK: 2 100 85 6

RockTape Black

RockTape Black

RGB: 17 17 17
HEX: 111111
CMYK: 0 0 0 100

RockTape White

RockTape White

RGB: 255 255 255
HEX: FFFFFF
CMYK: 0 0 0 0

Type

Oswald

Our typeface for headlines. Usually set in all uppercase. Use when you want to make a bold, short statement.

Download

Century Gothic

Our typeface for body copy. Use when you have more to say. Only set in sentence case (not in all uppercase), to provide the most legibility.

Download

Machine ITC TT

Our logo typeface, use sparingly. Reserved for product and product family names.

Download